Daimler Ag and Chrysler

1. In what ways did the cultures of the two companies differ? What do you think the terms ‘innovation' and ‘entrepreneurship' meant to Chrysler employees? What about to Daimler employees? In 1998 when German industrial giant Daimler-Benz AG merged with American automobile manufacturer, Chrysler Corporation, Daimler Chrysler came into existence. This merger didn't result for the big picture that was expected after this merge. It was thought that this merger would create a global economy not only between two of the world’s greatest economy but also capturing the market in various part of the world.Whereas, underneath this view there were many issues, which were involved in this merger of totally two different cultures. Daimler-Benz was an aggressive firm, which believed in hustling every possible way to make its company the number throughout the world. But, Chrysler was on the other hand an easy going and slow progress firm which believed in the production and flexib ility of operation. At DaimlerChrysler, differences in compensation systems and decision-making processes caused friction between senior management, while lower level employees fought over issues such as dress code, working hours and smoking on the job.Language also became an issue. While most managers on the Daimler side could speak some English, not all were able to do so with the fluency needed for effective working relationships. Also, only a few Chrysler managers had any knowledge of the German language. For Chrysler ‘innovation' means to Look forward for new changes, converting ideas into profit, Passion of designing, developing and building greatest cars and For Daimler ‘innovation' means more analytical, more long-term looking, more technology-minded. 2. Compare and contrast the two companies’ organizational structures.What challenges do you think these different structures created? Structure of Daimler| Structure of Chrysler| 1) The company had traditiona l intrusive bureaucratic structure | 1) It established a matrix management structure for the senior managers. | 2) There were issues between the middle and lower management levels. | 2) Many of the traditional vice presidents were replaced with people who not only had functional expertise but who were able to work together. | 3) Significant level of streamlining and restructuring was needed. 3) Each vice president under the new structure had to create Mutual dependencies among them. | Chrysler management had bulldozened its traditional functional organization structure. It created platform for the whole organization, assigning all functional to one of five teams,large,car,small car,minivan,truck or jeep. In significant changes at Daimler due to Lack of proper organization structure many employees left organization and many of the people working for century old company were unable to keep pace or keep track of changes going on around them. 3.What issues do you think the different lea dership styles of the three DaimlerChrysler leaders (Schrempp, Eaton, Stallkamp) created? SCHREMPP He believed in the creative side, to find an optimal solution, according to him, it's the arguments which count. However, for him â€Å"leadership means at some stage you have to summarize the arguments and make a decision. Decision is not a matter of committee, you have to take responsibility. Debate is not forever. Speed is a competitive factor. It's better to have 80% than to wait for 100%†. At some places I found him a strict leader which causes the lack of unity among employees.EATON Eaton historically is more willing to listen to the opinions of others and delegate authority, which should help create a culture of teamwork and consensus building at Chrysler. Empowering lower level managers to make more decisions removes the fear of being overridden by the CEO, and develops confidence. Emphasizing teamwork and empowering more people within the organization will help to shift the company's focus to designing and building the best automobiles in the world. STALLKAMP The number two American executive behind Eaton has played a key role in melding the German and U. S. perations since the combination of Daimler-Benz and Chrysler Corp. Stallkamp, who was president of the former Chrysler Corp. , was credited with pioneering a new system that involved suppliers earlier in the vehicle development process. The result was lower costs and improved relations. 4. Assess Stallkamp's power base as head of integration and president of Chrysler. What strategy did Stallkamp employ to achieve integration between Daimler and Chrysler? As a president Stallkamp did so well as: 1. He was self effacing and having the ability to generate consensus. 2. He put great efforts on quality improvement. . For him, Chrysler was a business and its reputation was very important and he believes in bringing the same ethnics into business as he has in his personal life. 4. He tried to obtain something new to increase sales. 5. He was always ready to accept challenges. 6. He focused on cost saving and improve marketing. Quality problems are rarely with one part of the corporation. The problem is usually the process. He gets design, engineering, procurement, sales and manufacturing working together to solve the problem. He identifies more with real-life customers; accelerate the response time whenever a problem occurs.He also meet with all the executive vice presidents, to make sure they are all on the same team and are working on common goals. 5. What would you have done differently? Why? What should Stallkamp do next? According to me, Stallkamp has done up to his maximum ability, but still he should also do following: 1. Put some more efforts to reduce the culture mismatch. 2. Connection between lower ; upper management should be improved, by enhancing organization structure. 3. Implementation of a system where individual can put his views. 4. Policy execution process i mprovement. 5. Put some efforts to improve the skills of existing employee.

Argument Analysis: Marketing to Children Essay

Marketing has always targeted children because they are easy to influence. If you ask a kid where they want to eat, they always pick the place that gives out toys over the place that is actually better for them. This is the result of advertising to children, but, are we holding the right people responsible for the children’s choices. Yes, marketing is a considerable issue on our youth however there are factors that most leave out. The article The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint touches on how advertising in the market directly effects children’s unhealthy food choices and is centered around the parents’ ethical views of advertising food for children. This article uses statistical evidence to prove just that, that the market is affecting the health of children on a global scale. The article then turns to how some are tackling this issue with bans and regulations on advertising to our youth. The rest of the article is about a survey completed by parents to further prove their viewpoint on the effects that advertising has on children. The four main points of parents’ attitude toward food advertising according to the survey are: there is too much advertising directed at children, advertisers deceive children to buy their products, there is too much sugar in the foods being advertised, and that advertising teaches children bad eating habits. Additionally, the statistics offer considerable concern about obesity, in showing that roughly 50% of elementary-school children and 80% of teenagers will encounter obesity. Due to the statistical evidence provided parents have become increasingly concerned on how marketers have been conducting ethical practices in promoting their products. They go as far to blame the markets for the increased levels of childhood obesity. The survey that is conducted in the article looks further into the parental views of the situation. The first main point of the survey is that there is too much advertising directed at children. According to the facts in the article, in 2005 food and beverage companies in the US spent around 11 billion on advertising targeting children and adolescents and there are around 7,600 commercials on unhealthy food in any given year. In attempt to lower the numbers some governments in European countries have even introduced stricter laws on food advertising. This however has not significantly changed marketing toward children and therefore cannot support the issue at hand. The last few points are not valid arguments because they are attacking the marketing techniques for the way children eat when in all reality the parents are the ones that control the way their children eat. The first point is that advertisers deceive children with the use of tricks and gimmicks to get them to buy their products. This is not a valid argument considering parents are the ones that initially buy the products. The advertising does get the children to want or desire the products being advertised, but the parents are the ones that are going through with the purchase. The parents are the ones giving in and letting the advertisements guide the way their children eat. Like I said earlier if you give a child the choice between a healthy cereal and one with a toy in the package, they are more than likely to choose the cereal with the toy. This is where the parents should step in and not give them that choice. The best way to let the child decide which cereal they want while still getting a healthy cereal is to hold up two different healthy cereals and ask them to choose between the two. Children learn bad eating habits from advertising and the advertised foods contain too much sugar are the next couple of points. However, attacking advertisements for our children’s eating habits doesn’t help our children’s eating habits, it merely gives us something to hold responsible instead of looking into the actual problem itself. Advertising is an important aspect in everyday life, and it does curve our outlook on what we would like to purchase. But, to hold them responsible for what we do is ridiculous. Children are going to eat what we serve them, even if that means we are too lazy to make a meal so we run to Mickey D’s. We can blame McDonalds for our children becoming obese although it will never stop them from becoming unhealthy. Only we can make the right choices to help our children stay healthy. Overall this whole article explains how advertising to children affect what they eat in a parental perspective. However, parents don’t consider the whole picture and they insist on holding the marketers responsible for what their children eat. When the actual parents are the ones that control what their children eat, and with a little guidance their children can control what they eat healthfully.

Most Interesting Day of My Life Essay

But, culture is something that you cannot actually see, except through its physical manifestations in your work place. Culture is especially influenced by the organization’s founder, executives, and other managerial staff because of their role in decision making and strategic direction. Culture is the behavior that results when a group arrives at a set of – generally unspoken and unwritten – rules for working together. Culture is not usually defined as good or bad, although aspects of your culture likely support your progress and success and other aspects of life. â€Å"Employees learn the culture of their workplace by seeing how people react in various situations and by understanding what is important to management by observing what they do (more than by what they say)†. â€Å"Culture is made up of the values, beliefs, underlying assumptions, attitudes, and behaviors shared by a group of people†. How employees learn culture? Culture is transmitted to employees in a number of ways . An organization’s culture is made up of all of the life experiences each employee brings to the organization. The following points is more significant in learn culture. * Stories * Rituals * Material symbols * Language Stories: Stories such as these circulate through many organizations. They typically contain a narrative of events about the organization’s founders, rule breaking, rags-to-riches successes, reduction in the workforce, relocation of employees, reactions to past mistakes, and organizational coping. These stories anchor the present in the past and provide explanations and legitimacy for current practices. The stories reflect what made progress and what it will take to continue that success.

Nursing Informatics Essay Example | Topics and Well Written Essays - 500 words

Nursing Informatics - Essay Example g tools can exert influence on patient awareness and understanding of their health conditions, which in turn encourages enhanced self-management of health problems experienced by the patient. Professional support comes into the picture, when the Telehealth monitoring tools indicate a problem. This scenario of Telehealth raises the possibility of Telehealth offering enhanced quality and patient-centered care for patients, with the added benefits of efficient employment of healthcare resources, and reduction of the costs involved in providing the required care for patients (Steventon et al, 1). Pervasion of information technology and communication tools into the healthcare services, with an impact on the way nursing care services are provided to patients is advancing rapidly. The drivers for this change in health care services stems from several factors. These drivers are the changing demographics of rise in proportion of the elderly among the general population; shortages of nurses and healthcare workers; increasing prevalence of chronic diseases and conditions; better educated customers of healthcare services; and the need for control on the escalating healthcare services related costs (Kinsella & Albright, 320). In a world where tools of different technologies rule the roost, nursing practice is bound to be influenced by innovative technologies like Telehealth, as they make themselves present in the healthcare environment. Telehealth is bound to transform the manner in which nursing care is provided. Transformation in nursing practice can take many forms. Telehealth can be used as a tool to reduce repetitive and mundane nursing care tasks, ease regulatory work, and give greater access to resources, which contributes to greater efficiency in nursing care and enhances patient safety. The use of Telehealth for process transformation in eliminating unnecessary tasks reduces waste of time, with the time saved, reducing the stress on nurses and increasing the

Enterprise Resource Planning- Business Process Reengineering Essay

Enterprise Resource Planning- Business Process Reengineering - Essay Example Organizational goals and the ability to meet them are vital and can be made possible only when the collective force of the employees are aligned to the goals of the organization. Businesses have found that the key to successfully completing and accomplishing projects is often through the development of teams. No employee functions by himself. Teams are an imperative part of an organization and therefore teamwork on part of the workforce becomes essential. Teamwork has become an essential element for the success and survival of a business. The team manager is often entrusted with the responsibility of delivering results on behalf of the team and it is therefore no surprise that organisation look for teamwork as an important skill when recruiting MBA's. A productive team has players that share common goals, a common vision and have some level of interdependence that requires both verbal and physical interaction. They may come together for a number of different reasons, to achieve a sales target, to formulate a marketing campaign or brainstorm ideas for a new product etc. Their goals are united by the single cause of achieving the optimum performance and experience success. The destination may vary, but the means by which one gets there is the same - teamwork. Teamwork makes every individual accountable for the result. ... yles come together, their point of view of a particular issue is varied, making it more interesting and encompassing and gives a wider and deeper perspective to the issue at hand. It entails better decision making amongst the group. While teamwork promotes the ability to respect another person's opinion, it also builds the capability to counter it constructively when it may not be exactly compatible with the rest of the team. True collaboration, however, is more difficult to achieve. This is because although the team performs exceedingly well, there will always be certain members of the team who portray themselves as major contributors to get a greater share of the credit. Each individual is swayed by the fact that in real life, individuality is rewarded more often than team participation. All appraisals and raises are tailored more towards individual performances rather than teams. Hence, this sets up a competitive streak in the employees. It must be accepted that some competition among employees is helpful because it keeps workers interested in their jobs. It also motivates them to work a little bit harder than their coworkers, and induces their performance towards excelling. It is not without troubles when it reaches severely elevated levels. It is often hard to sit back and watch someone else take the credit. When a job or promotion is at stake, competition may reach unacceptable levels in the workplace. With the highly competitive culture being prevalent in the current day scenario, employees are often moved into the competing mode naturally. Competitiveness among employees largely is promoted by the organization culture. Managers may pitch employees against each other and challenge their coworkers just to get that extra work out of them. Showing employee

Operation Management Particularies Essay Example | Topics and Well Written Essays - 1000 words

Operation Management Particularies - Essay Example While solving the problem you should remember that the main purpose of each entrepreneur is to minimize costs and to maximize benefits. In this case its evident that mathematic methods should be applied. The economist usually use linear programming Linear programming is an important field of optimization for several reasons. Many practical problems in operations research can be expressed as linear programming problems. Certain special cases of linear programming, such as network flow problems and multicommodity flow problems are considered important enough to have generated much research on specialized algorithms for their solution. A number of algorithms for other types of optimization problems work by solving LP problems as sub-problems. (http://en.wikipedia.org/wiki/Linear_ programming). To use the method you problem should be equated in the form of mathematic So linear function is c1x1+ c2x2+ c3x3 min. c1- number of loaders c2-number of tracks c3- every loader's salary. X1- number of parts loaded by each employee x2- truck tonnage x3- number of loaders. Restrictions are x1,x2, x3 c1.c2 c3 0. a11x1+a12x2+a13x36 a21x1+ a22x2 +a23x312 Forfeit is the return of property someone belonging or in return for a bad happening as part of a contractual or legal transgression (http://en.wikipedia.org/wiki/Forfeit). ... c1- number of loaders c2-number of tracks c3- every loader's salary. X1- number of parts loaded by each employee x2- truck tonnage x3- number of loaders. Restrictions are x1,x2, x3 c1.c2 c3 0. a11x1+a12x2+a13x36 a21x1+ a22x2 +a23x312 Than the problem is expressed in the form of matrix and solved by means of simplex method. Q2 In case of the trucks breaking down the manufacturer is able to demand a forfeit. According to the civil law debtor is obligated to compensate losses caused by the debtor's failure. Forfeit is the return of property someone belonging or in return for a bad happening as part of a contractual or legal transgression (http://en.wikipedia.org/wiki/Forfeit). Usually it is only done in the most extreme circumstances, in which the forfeiting party believes there is simply no way to continue under the present circumstances It may be counted as utilization of the parts by the manufacturer multiplied by hours of stoppage. Q3 There are some ways to ensure that the manufacturer doesn't run of the parts. First you can provide more parts than it is required and the manufacturers could stock it in their warehouse. Second it could be solved by insurances. The main principles of insurance are 1. there must be a larger number of similar objects so the financial outcome of insuring the pool of exposures is predictable. Therefore they can calculate a "fair" premium. 2. the losses have to be accidental and unintentional from the point of view of the insured. 3. the losses must be measurable, identifiable in location, time, and be definite. They also want the losses to cause economic hardship. That is, so the insured has an incentive to protect and preserve the property to minimize the probabilty that the losses occur. 4. the loss

M4A1 PART A Essay Example | Topics and Well Written Essays - 500 words

M4A1 PART A - Essay Example Schein (2010) has rightly affirmed that a common pattern of basic assumptions should be shared among the group members so that they can effectively solve the problems; when everyone has the same set of values and norms, then internal integration and external adaptation becomes easier and it has worked positively for the overall organization. The new members of an organization should be taught the same way of perceiving, thinking and feeling about the problems so that the conflicts are avoided. Hence, it is stated by Schein that an effective manager has to ensure that he/she advances in the organizational studies by observing the real behavior of the workforce which are labeled as values, assumptions and artifacts (Bohlander & Snell, 2007). According to Jung et al. (2009), Schein categorized the signals of cultures and subcultures in three stages; the first stage is known as ‘artifacts’ which are the attributes that are evident as they can be heard, felt and seen such as dressing style, communication medium, tone of voice, stories and etc. Artifacts are in the form of company’s mission, slogans, written communication mediums and slogans; all of them are easy for observation but challenging for deciphering (Cameron & Quinn, 2011). The second stage is known as ‘values’ which is slightly complicated in nature but are observable to a certain extent. For instance, during the interview process, a manager can make some judgment about the candidate’s values by observing him/her. Finally, in the third stage which is known as ‘basic assumptions’ are the most difficult ones to be observed as they are deeply embedded in the person’s behavior. They behavior becomes evident when the person starts working in the organization. Hence, all of these stages combine to define the attention aspect for the HR manager because it

Project management and how it relates to purchasing and supply Research Paper

Project management and how it relates to purchasing and supply management - Research Paper Example To ensure that vendors participate in the procurement process, firms are under obligation to issue request for proposal (RFP).Once the vendors receive the RFP, they should submit their proposals. The proposals are then reviewed by selection committee. This paper analyses two ways of improving the assessment of proposals. These include use of preliminary screening and professional review and assessment. Major stages applied during the selection of the most qualified vendor in a proposal include review of all proposal submitted by the vendors, recording the vendor and business requirements, assigning important value for each requirement, assigning performance value to each requirement, computation of total performance value and lastly selection of the successful vendor. In their efforts to create a strong relationship with their clients and suppliers, it is imperative for firms to implement a contract that covers the delivery terms and conditions, duration of a contract and payment ter ms. Project management entails the processes that are undertaken by the project managers to ensure that the specific objectives of a project are attained. The key processes include securing, planning, organizing, and managing the available resources (Harold, 2003). On the other hand, purchasing and supply management encompasses the procurement, monitoring of goods while in transit, storage of raw material, the level and quality of supplies. Some of the major factors that determine the success of a project are the availability of raw materials at the required time and quality, the costs of transportation of the raw materials and effective communication between the project managers and the purchasing and supply manager. In this regard, it is clear that project management and purchasing and supply management have a close link that firms cannot overlook. This paper analyses the crucial aspects

EQ Essay Example | Topics and Well Written Essays - 750 words

EQ - Essay Example Why? Introduction: Emotional intelligence (EI) has emerged as a highly significant and critical aspect of management after studies related to emotional intelligence gained pace in fields of psychology and management. Leading is an integral part of manager’s job, which requires the ability to influence others to achieve certain goals. In general, emotional intelligence may be referred to the ability of realising or understanding emotions of oneself and others coupled with the ability to put this understanding to use in managing self and others in a manner that produces desired outcomes. Emotions tend to have mental, social and physical impact on self and surroundings, which makes emotional intelligence a necessity in managing relationships and work. Though EI has received much attention from various researchers and scholars around the world, the most significant and renowned studies have been that of Daniel Goleman. Numerous models on EI and its application have been proposed; however, this paper briefly explores EI from Goleman’s (2003) perspective, which identifies four key components namely, self-awareness, self-management, social awareness and relationship management. Further, a short argument about the most important component will be presented before concluding with findings and opinions. Self-awareness: Self-awareness is the first component discussed in EI model, which refers to the ability of recognizing feelings and their impact on outcomes or performance. Goleman (2003) asserts that self-awareness helps in identifying one’s own strengths and weaknesses, which will further assist the individual in taking right steps towards goal achievement or bringing an improvement in expected outcomes. Self-awareness also encourages the individual to introspect and seek feedback; such individuals strive to learn from the feedback and also from their mistakes. Goleman’s (2003) studies indicated that most of the high performing candidates we re high on self-awareness index. Self-awareness also instigates individuals to assess the impact of their emotions on situations and others as well as on the outcomes. Self-management: Self-management refers to the process of controlling oneself and not showing too much of distress or other extreme feelings (Goleman, 2003). Self-management ability helps the individual to build the focus and achieve desired goals. Such individuals possess flexibility to adapt to any situation without getting affected by the changes. Social awareness: This third component refers to the ability to empathize with others and understand their situation without affecting their emotions in a negative manner. Social awareness skills help in developing others by positively motivating them while understanding their negative or disruptive state of mind. Higher social awareness drives greater service-oriented behavior, which is a critical quality for effective leadership from customer, subordinate and situation perspectives. Social awareness also refers to the ability to understand organizational mood or emotion, which will help in understanding and building interpersonal relationships by exerting the right and/or positive influence on others (Lynn, 2000). Relationship management: The last component is relationship management, which refers to the ability to influence, motivate and lead others towards the right direction. As Goleman (2003) explains, Individuals with high social awareness will be able to manage relationships

Which factors affect one's chances of experiencing poverty during Essay

Which factors affect one's chances of experiencing poverty during one's lifetime - Essay Example Furthermore, statistics and studies have shown that unfortunately the children that grow up with parents who are married, working, and religious, are also more likely to face experiencing poverty as adults. Obviously this is a very important and critical matter, and this is why it is so important to make sure that every issue within this matter is discussed thoroughly and properly. There are many different perspectives that will be taken on this issue as well, and that includes New Right, Liberal, and Feminist, as each of these is incredibly important in its own right and thus needs to be included in the standpoint in regards to this subject matter. This is what will be dissertated in the following. Poverty is a very serious issue, and in order to be able to find out how it applies itself, we truly must determine as to where it actually begins, and the quite obvious answer to that would be in childhood. After all, things that take place during childhood tend to carry on throughout a person’s life, and so this explains quite well as to why issues that took place during one’s childhood would highly affect their chances of experiencing poverty later on in their life. One of the most apparent factors of all is the living environment for children, as when children are living in an unstable environment the family is that much less likely to have stable income of money, and thus the children are more susceptible to living in poverty. Using data from the U.S. Department of Education’s National Education Longitudinal Study (NELS) of 1988, we see that â€Å"eighth graders who were living apart from their biological fathers had an expected poverty rate of 16.6 percen t when they were twenty-five. In contrast, the poverty rate for eighth graders who were living with their fathers was 9.9 percent† (The Future of Children, 2007). Therefore, we can quite clearly see from this that there is an incredibly powerful

Manage People and Performance Essay Example | Topics and Well Written Essays - 1500 words

Manage People and Performance - Essay Example Considering that Maslow’s theory presented us with five orders of needs it is clear that all of those were fulfilled by the job he had with Avant Garde. He had a competitive salary which took care of his basic needs for nourishment; he had a company car, free healthcare, personal pension plan and a job he liked which took care of his needs for safety, security and social affiliations. The fourth order need in term of esteem could have been fulfilled by his rising position within the company even through his first class travel as he worked for Avant Garde. Even in terms of self actualization, he could have attained some level of it through his making the HR Department of the company the envy of others. Recognition by others within his social circle and even outside his social circle would have come from this achievement and it is likely that he would have continued working for the company till his retirement. However, there was a fly in the ointment which caused him to rethink his decision and his life as well since his third order needs were put in danger. From being socially accepted within the company he found himself being excluded from meetings when the company he was working for was taken over by someone else. In fact, he even lost his position as part of the strategic decision making group of the company. The final straw as put by the case study was the requirement for Phil to eliminate a large portion of the company through making many of his co-workers redundant. These developments put Philip in a position where he could not continue working for the company. While his basic needs were being fulfilled, his higher order needs were not being met which made him look for other opportunities. Amongst these opportunities was the chance to work at his Alma Matter and he took that knowing that he had had positive

Fashion and Zara Essay Example for Free

Fashion and Zara Essay At the announcement of her engagement to Spains Crown Prince Letizia Ortiz Rocasolano wore a chic white pant suit. Within a few weeks, hundreds of European women sported the same look. Welcome to a fashion, a trend that sees clothing retailers frequently purchasing small quantities of merchandise to stay on top of emerging trends. In this world of hot today, gauche tomorrow, no company does fast fashion better than Zara international. Shoppers in over 70 countries are fans of Zara’s knack for bringing the latest styles from sketchbook to clothing rack at lightning speed and reasonable prices. ot replenished. Instead they are replaced with new designs to create scarcity value-shoppers cannot be sure that designs in store one day will be available the next. Store managers track sales data with handheld computers. They can reorder hot items in less than an hour. This lets Zara know what’s selling and what’s not; when look doesn’t pan out, designers promptly put together new products. According to Dilip Patel, U. K. commercial director for lnditex, new arrivals are rushed to store sales floors still on the black plastic hangers used in shipping. Shoppers who are in the know recognize these designs as the newest of the new; soon after, any items left over are rotated to Zaras standard wood hangers. Inside and out, Zaras stores are specially dressed to strengthen the brand. lnditex considers this to be of the greatest importance because that is where shoppers ultimately decide which fashions make the cut. In a faux shopping street in the basement of the companys headquarters, stylists craft and photograph eye-catching layouts that are e-mailed every two weeks to store managers for replication. Zara stores sit on some of the worlds glitziest shopping streets—including New Yorks Fifth Avenue, near the flagship stores of leading international fashion brands— which make its reasonable prices stand out. Inditex gives people the most up-to-date fashion at accessible prices, so it is a real alternative to high-end fashion lines, said Luca Solca, senior research analyst with Sanford C. Bernstein in London. That is good news for Zara as many shoppers trade down from higher-priced chains. Catfights on the Catwalk Zara is not the only player in fast fashion. Competition is fierce; but Zaras overwhelming success (recent sales were over $13 billion) has the competition scrambling to keep up. San Francisco-based Gap, which had been the largest independent clothing retailer by revenue until Zara bumped them to second place in 2009, recently posted a 23% decline in full-year sales and had plans to open a modest 50 new stores. Only time will tell if super-chic Topshops entry into the American market causes a wrinkle in Zaras success. Some fashion analysts are referring to all of this as the democratization of fashion: bringing high(eR) fashion to low(er) income shoppers. According to James Hurley, a senior research analyst with New York-based Telsey Advisory Group LLC, big-box discount stores such as Target and Wal-Mart are emulating Zaras ability to study emerging fashions and knock out look-a- likes in a matter of weeks. In general: Hurley said, the fashion cycle is becoming sharper and more immediately accessible. In Fast Fashion, Moments Matter Because style-savvy customers expect shorter and shorter delays from runway to store, Zara International employs a creative team of more than 200 professionals to help it keep up with the latest fashions. It takes just two weeks for the company to up-date existing garments and get them into its stores; new pieces hit the market twice a week. Defying the recession with its cheap-and-chic Zara clothing chain, Zaras parent company Inditex posted strong sales gains. Low prices and a rapid response to fashion trends are enabling it to challenge Gap, Inc. , for top ranking among global clothing vendors. The improved results highlight how Zaras formula continues to work even in the economic downturn. The chain specializes in lightning-quick turnarounds of the latest designer trends at prices tailored to the young—about $27 an item. Louis Vuitton fashion director Daniel Piette described Zara as possibly the most innovative and devastating retailer in the world. Inditex Group shortens the time from order to arrival by utilizing a complex system of just-in-time production and inventory reporting that keeps Zara ahead. Their distribution centers can have items in European stores within 24 hours of receiving an order, and in American and Asian stores in under 48hours. â€Å"Theyre a fantastic case study in terms of how they manage to get product to their stores so quick, said Stacey Cartwright, CFO of Burberry Group PLC. We are mindful of their techniques. lnditexs history in fabrics manufacturing made it good business sense to internalize as many points in the supply chain as possible. Inditex controls design, production, distribution, and retail sales to optimize the flow of goods, without having to share profits with wholesalers or intermediary partners. Customers win by having access to new fashions while theyre still fresh off the runway. During a Madonna concert tour in Spain, Zaras quick turnaround let young fans at the last show wear Madonnas outfit from the first one. Twice a week Zaras finished garments are shipped to logistical centers that all simultaneously distribute products to stores worldwide. These small production batches help the company avoid the risk of oversupply. Because batches always contain new products, Zara’s stores perpetually energize their inventories. Most clothing lines are A Single Fashion Culture With a network of over 1,600 stores around the world, Zara International is Indites’s largest and most profitable brand, bringing home 77% of international sales and nearly 67% of revenues. The first Zara outlet opened shop in 1975 in La. Coruna. It remained solely a Spanish chain until opening a store in Oporto, Portugal, in 1988. The brand reached the United States and France in 1989 and 1990 with outlets in New York and Paris, respectively. Zara went into mainland China in 2001 and expanded into India in 2009. Essential to Zaras growth and success are lnditexs 100 plus textile design, manufacturing, and distribution companies that employ more than 80,000 workers. The lnditex group began in 1963 when Amancio Ortega Gaona, chairman and founder of Inditex, got his start in textile manufacturing. After a period of growth, he assimilated Zara into a new holding company, Industria de Diseno TextiI. Inditex has a tried-andtrue strategy for entering new markets: start with a handful of stores and gain a critical mass of customers. Generally, Zara is the first lnditex chain to break ground in new countries, paving the way for the groups other brands, including Pull and Bear, Massimo Dutti, and Bershka. lnditex farms out much of its garment production to specialist companies, located on the Iberian Peninsula, which it often supplies with its own fabrics. Although some pieces and fabrics are purchased in Asia—many of them not dyed or only partly finished—the company manufactures about half of its clothing in its hometown of La Coruna, Spain. HM, one of Zaras top competitors, uses a slightly different strategy. Around one quarter of its stock is made up of fast-fashion items that are designed in-house and farmed out to independent factories. As at Zara, these items move quickly through the stores and are replaced often by fresh designs. But HM also keeps a large inventory of basic, everyday items sourced from cheap Asian factories. lnditex CEO Pablo Isla believes in cutting expenses wherever and whenever possible. Zara spends just 0. 3% of sales on ads, making the 3-4% typically spent by rivals seem excessive in comparison. Isla disdains markdowns and sales as well. Few can criticize the results of Islas frugality. Inditex recently opened 439 stores in a single year and was simultaneously named Retailer of the Year during the World Retailer Congress meeting, after raking in net profits of almost $2 billion. Perhaps most important in an industry based on image, Inditex secured bragging rights as Europes largest fashion retailer by overtaking HM. According to Jose Castellano, lnditexs deputy chairman, the group plans to double in size in the coming years while making sales of more than $15 billion. He envisions most of this growth taking place in Europe—especially in trend-savvy Italy. Fashion of the Moment Although Inditexs dominance of fast fashion seems virtually complete, it isnt without its challenges. For instance, keeping production so close to home becomes difficult when an ncreasing number of Zara stores are far-flung across the globe. The efficiency of the supply chain is coming under more pressure the farther abroad they go, notes Nirmalya Kumar, a professor at London Business Schoo1. Inditex plans to launch its Zara online store in the United States in 2011. There is every indication that it will do well. A Zara application for the iPhone has been downloaded by more pro spective clients in the United States than in any other market, according to chief executive Pablo Isla—more than a million iPhone users in just three months. In 2010 Zara rolled out its online store in six European countries and plans to progressively add the remaining countries where Zara operates. Analysts worry that lnditexs rapid expansion may bring undue pressure to its business. The rising number of overseas stores, they warn, adds cost and complexity and is straining its operations. Inditex may no longer be able to manage everything from Spain. But Inditex isnt worried. By closely managing costs, lnditex says its current logistics system can handle its growth until 2012. Jose Luis Nueno of IESE, a business school in Barcelona, agrees that Zara is here to stay. Consumers have become more demanding and more arbitrary, he says—and fast fashion is better suited to these changes. But does Zara International have what it takes to succeed in the hypercompetitive world of fast fashion? Or is the company trying to expand too quickly? 1. In what ways are elements of the classical management and behavioral management approaches evident at Zara International? Specify exactly which elements are evident and how they are evident. 2. How can the systems theory and the theory of contingency thinking explain the success of some of Zaras distinctive practices?  List specific points as to how these theories are directly or indirectly related to Zaras practices. 3. Zaras CEO has asked your management consulting firm for advice on how the firm can make immediate improvements to stay ahead of competition. You must choose one of the consultants mentioned in Chapter 2 for this job (ex: Frederick Taylor, Max Weber, Mary Parker Follett). Which one/s would you assign to Zara, and why? Explain your option in detail by discussing exactly what points of the consultant from his/her well-known theories are applicable to Zara and how these may be applied to the company in modern day. . Discuss each of your suggested improvements for Zara in detail. (More specific information, examples). 5. Gather the latest information on competitive trends in the apparel industry, and on Zaras latest actions and innovations. Then answer the following: a. Is the firm continuing to do well? What makes you say so? (List statistics of competition, reviews, etc. Cite sources. ) b. Is Zara adapting in ways needed to stay abreast of both its major competition and the pressures of a changing global economy? What makes you say so?

Friend Recommendation System Software Design

Friend Recommendation System Software Design CHAPTER 4 SOFTWARE DESIGN DESCRIPTION 4.1Â  INTRODUCTION The Software Design Document provides transcript which will be used to aid in the software development phase of this project by providing the details for how the software should be built. Within the Software Design Document are narrative and graphical documentation of the software design for the project including use case models, sequence diagrams, object behaviour models, and other supporting requirement information. The requirements in SRS will be fully addressed in this software design document or alternative solution should be given. 4.2Â  DESIGN OVERVIEW The purpose of this software design document is to provide insight into the structure and design of each component in the Friend recommendation system. Topics covered include the following: Class hierarchies and interactions Data flow and design (DFD) User interface design Test cases and expected results In short, this document is meant to equip the reader with a solid understanding of the inner workings of the Friend recommendation system. The modules, as can be perceived from figure [ ], are as follows: Collect_Data_From_Sensors Data Collection Data preprocessing Activity Recognition Friend-matching graph construction Friend query and Feedback control These modules will be described in detail in the next section on System Design. 4.3Â  SYSTEM DESIGN This section provides a modular structure of the proposed system and explains each subsystem along with the relationships between the subsystems and the interfaces between the modules. Figure 4.1: The Architecture Diagram 4.4Â  DESIGN CONSTRAINTS: The server should be multithreaded. The Android application at the client side should have a retry mechanism to connect to server. Software System Attributes Usability : The software will be embedded in a website. It should be scalable designed to be easily adopted by a system. Reliability : The system should have accurate results and fast response to user’s changing habits. Security : The system uses GPS location information to find friends within some distance. In order to provide privacy, a region surrounding the accurate location will be uploaded to the system. 4.5Â  MODULE STRUCTURE The below is the structure of modules: Username/password User’s Credentials User Data User Data Query for Processed data Friends Send FeedbackFriend ListFriend List Figure 4.2 : The Module design 4.4.1 DESCRIPTION OF MODULES This section describes each of the above modules in brief. Module: LoginOrRegister This module contains login or registration in order to register the user with Friendbook application. If the user has already registered, then he/she can directly login and start using the application. If he/she is not registered then he/she has to register with friendbook application. Module: Authenticate Users This module compares the entered Username and Password with the respective records among the database entries. If a match is found, then redirects the user to his/her profile page. Else, an appropriate message is thrown and the user is redirected to the registration page. For registration, compares the Username entered with the ones in the database to check its availability. If unavailable, then asks for a different Username, else create a new record in the database and save the entered details. Redirects the user to his/her profile page on registration with appropriate message, if the Username is not already present. If the Username entered during registration is not unique, then an appropriate message is thrown. Name and Usernames should start with an alphabet and Password should contain at least one alphabet and one numeric character and one special character. Module: Collect_Data_From_Sensors Smartphone (e.g., iPhone or Android-based smartphones) are equipped with a rich set of embedded sensors, such as GPS, accelerometer, microphone, gyroscope, and camera. On the client side, each smartphone records data of its user from the sensors such as accelerometer, and GPS information. This collected data is further sent to the server for further processing. Module: Data Collection and Pre-processing This module collects the data sent from the client side. The raw data collected will be in format {time ,latitude ,longitude ,accx ,accy ,accz }. The collected raw data is further pre processed to remove outliers. Median filtering technique is used for outlier detection and removal. An unsupervised learning technique is applied on the preprocessed data to form clusters known as Kmeans clustering algorithm. The resulting clusters forms a list of activities carried out by a user, where each cluster representing an activity. Module: Activity Recognition Now that the k clusters are formed, each represents an activity, lifestyles are further extracted from these activities using LDA algorithm. A library called LAML is used*. It provides a convenient API to get topic structures for an array of input strings.The extracted lifestyles are used to find the similarities between the users. Once the similarity is calculated, the user who has highest similarity is suggested as a friend. Module: User Query and Feedback Control This module performs two tasks, it accepts and responds to user queries (eg, query for friend list) and collects feedback from users in order to improve the accuracy of the friend recommendation system. 4.6Â  INTERFACE DESCRIPTION: The following is the list of external interfaces: SOCIAL NETWORK PORTAL: A portal where the users can do registration by entering their details and also provide a feedback on the recommendations to improve the accuracy of the system. It is implemented using JSP and HTML. MOBILE INTERFACE: It continually sends the daily activities to the server via network using TCP connection. The daily activities are characterized by walking, sitting and GPS location. RECOMMENDATION SYSTEM : This is the interface in which the friend recommender algorithm works in the background. This interface will be used by the users. Customer cannot do many operations, but their feedbacks or ratings are very important to create a relevant recommendation. End users can only provide feedback and view recommendations. HARDWARE INTERFACES : The recommendation system can work on any smartphone device. These devices should have some limit requirements to make the application run effectively. The processor speed and internet speed are expected to be high. SOFTWARE INTERFACES: This system can work on any platform. Internet connection is a must to reach the system. Moreover, most of the application will be coded by Java. Java APIs of database management tools such as Netbeans, which is a standalone workbench application to interact with database management tools. 4.6.1 Use Case Diagrams And Key Features A use case diagram is a kind of behavioral design, which is constructed from an analysis. It presents a graphical synopsis of the capabilities provided by a system in terms of actors, aims and dependencies between use cases. Friend book user can perform following activities: Install the application in their mobiles Login/Register with the application View the list of most similar friends Upload feedback for improving accuracy of the system. The Use Case diagram in Figure 4.3, shows the different functionalities a friendbook user can perform. Figure 4.3 : Friendbook User Use Case The System can perform following activities: Collect raw data from users Pre-process the data Perform Activity Recognition and extract the lifestyles using LDA Find the list of friends based on similarity between users Handle Feedback Figure 4.4 : The Server Part Use Case 4.8Â  Class Diagram Top Level Client-Side Class Diagram: The client side class diagram, mainly consists of UI(user interface) required for a user to register with the application by providing user’s information, after which user will be able to login and start the service. Once the application starts, it continually records the values from sensors in the format: The above values are to the server at regular intervals (say 3secs). In order to send the values to server a TCP connection is setup. Once the connection is setup, the device will start sending the data. The users can also provide a feedback on the recommendation results given to them. Top Level Server-Side Class Diagram: The server-side class diagram, consists of classes that are executed in a sequential manner. Firstly, ActivityClustering class collects the data sent from the android device, and pre-processes it using median filtering technique. After the data is filtered, the processed data is then partitioned into k clusters using k-means algorithm. Next, a class known as ConvertToActivitySeq is invoked, which maps the activities to cluster they are close to and produces a list containing sequence of activities i.e,. the life document. This document is further given as an input to LifeStylemodelling class, which computes p(word/document) i.e, it calculates probability of word given the document matrix. This matrix is then decomposed to produce two matrices, called p(word/lifestyle) and p(lifestyle/document). Finally, p(lifestyle/document) matrix is used to calculate the similarities of the lifestyles between users. 4.8Â  DATA FLOW DIAGRAM The data flow diagrams are pictorial representation of data flowing in the system. DFD’s are used for the purpose of viewing the data processing in the system. In a data flow diagram, the data elements flow from external or an internal data source, through an internal process. Level 0 Data Flow Diagram A level 0 DFD or a context level design represents the intercommunication between the system and external sources, which act as data sinks. In Level 0 DFD, the interaction between the system and external entity are designed in terms of data flows across the system boundaries. This level diagram shows the complete system as a single procedure. In the DFD diagram shown in Fig*, the lifestyle information are the sensor values sent from the client i.e., android phone to the server. The data sent from client are processed to produce a list of potential friends. Figure 4.* : Level 0 DFD of Lifestyle based friend recommender Level 1 Data Flow Diagram The level 1 DFD, exhibits how the system is split into sub components, where each component represents one or more data flows to or from an external source. And when combined, it provides the complete functionality of the system as a whole. It represents the inter components data flows in a specific sequence and also the data flow between the components of the system. The proposed application consists of the components as shown in the figure 5.*. It first performs data collection, raw data pre-processing by noise removal, Activity recognition where each cluster represents an activity and finally calculates similaties between users to suggest a friend. Figure 5.* : Level 1 DFD of Lifestyle based friend recommender 4.9Â  OBJECTS AND ACTIONS (SEQUENCE DIAGRAM) The sequence diagrams shows below. Sequence for Setup Connection: This sequence is to set up FOR TCP connection between user and the server. Also monitors GPS and Accelerometer by collecting the data from them. Sequence for Monitor Result to the server: The raw data, that is sent from the client is collected by server. And the collected raw data is pre-processed for outlier removal. Sequence for Finding Friends: When the user queries for the friend list, the server accepts the request from the client and responds by sending the potential list of friends. Sequence for Data Collection: The data collection module collects life documents from users’ smartphones. The life document is collection of users activities. The life styles of users are extracted by the life style analysis module with the probabilistic topic model(by using a library for LDA ). Then the life style indexing module puts the life styles of users into the database in the format of (life- style, user) instead of (user, life-style). As the packet arrives , these packet will be store in files. Sequence for Preprocessing: The user sends data, and preprocesses to make the data consistent, by remove irrelevant data.The preprocessed data is converted into archive and upload to the database. Sequence for Database Connection: Data base connection is established when a friend request query is posed. A TCP connection will be established between user and server. Server will process this request and respond with the extracted information from the database i.e, the list of potential friends. 4.10Â  PSEUDO CODE MOBILE END: SERVER SIDE PSEUDO CODE:

Cause And Treatments Of Typhoid Fever Infections Biology Essay

Cause And Treatments Of Typhoid Fever Infections Biology Essay The burden and rigourness of typhoid fever infections caused by Salmonella enterica serovar Typhi is a substantial universal populace concern, particularly in developing countries (Demczuk, Finley, Nadon, Spencer, Gilmour NG, 2010). It is a systemic infection primarily involving the alimentary tract (Christopher, 2002). It has been found that humans are the only natural reservoirs of S. Typhi, with contagion occurring through consumption of faecally contaminated food and water (Corner Schwartz, 2005) or in other words, it occurs where there is substandard water supply and sanitation. It has been estimated by WHO that the annual global incidence of typhoid fever is at 0.3% (Demczuk et.,al, 2010). It has been estimated that annually 6, 00,000 deaths occur from enteric fever worldwide. S. Typhi infections may cause symptoms like bacteraemia, fever, headache, malaise, abdominal distress, diarrhoea and rose colored spots which contains the infecting organism (Chamberlain, 2006). Typhoid fever is preventable through vaccination prior to travelling to areas where typhoid is common and careful consumption of food. Treatment with appropriate antibiotics can also prevent complications. S.typhi first of all invades the alimentary canal by ingestion then via the lymphatic system and the thoracic duct into the stream of blood. This first septicaemic phase leads to infection of the reticulo-endothelial system and the gall bladder. When the infection of the gall bladder occurs, there is discharge of organisms into the intestine, with heavy infection of the Peyers patches and septicaemia- and the onset of symptoms (Sleigh Timbury, 1998). Most of the symptoms which are caused by S.typhi can be ascribed to the inflammation caused by its lipopolysaccharide as it does not have any specific known endotoxins. After an incubation period of 10-14 days, early symptoms like fever, headache and respiratory symptoms appear. Then, mild abdominal pain with either diarrhoea or constipation occurs. After that, fever increases in a stepwise fashion. Without treatment, the patient may eventually lapse into a stupor and the problem may persist for 4 to 6 weeks. A serious problem that is secondary invasion of the intestine from the gall bladder which can cause perforation of the intestine. In 15% of untreated cases, death may also occur. Typhoid fever can be diagnosed by the laboratory tests to find the bacteria in the blood or faeces of an infected person. Illness is usually characterized by fever, loss of appetite, lethargy and change in bowel habit. Constipation is common in the initial stages but diarrhea can also occur. The diagnosis of enteric fever relies on the isolation of S.typhi from the patient. Specimens include faeces, blood and urine. The culture used for blood and urine is MacConkey medium in which enrichment and the selective media are not necessary. Blood culture is positive in more than 80% of patients in the first week of illness. Faeces should also be cultured especially at 2-4 weeks after onset of symptoms, when seeding of the kidneys and secondary infection of the intestine occurs. For faeces, indicator medium is used for non-lactose-fermenting colonies and selective and enrichment media for others (Sleigh Timbury, 1998). Identification can be done by the Biochemical reactions (API test). In this test, unlike other salmonellae, S.typhi produces no gas on fermentation of sugars. In serological identification, first of all preliminary diagnosis with salmonella polyvalent H and O antisera is done and after that final identification is done from where it is send to the Reference Typing Laboratory. Phage typing is also useful in identifying the different types of S.typhi for epidemiological identification into the source of outbreaks. Serum antibodies to the organisms can be detected by an agglutination test known as Widal test, but positive results must be interpreted with care where past exposure or vaccination are possibility. A fourfold rise in titre between acute and covalescent sera is diagnostic. The salmonella bacterium resides in the human gut. The source of infection is the carriers or the cases that excrete the organism: excretion in faeces and less commonly in the urine. The infection continues for about two months after the acute illness. The route of infection is through the ingestion of water or food which is contaminated by sewage or via the hands of a carrier. Direct spread from case to case is rare. Only a small number of these bacteria can cause typhoid fever. This is the main reason that water-borne infection is common, despite the dilution of organisms. The following are High risk groups for developing Typhoid Fever: Travelers with individualistic lifestyle and those are intending prolonged travel to areas where there is typhoid fever. Former migrants from developing countries who are visiting their parent countries. Those with no acid or low acid concentrations in their stomach such as post surgery or with regular use of antacids and medication to reduce stomach acidity. Those with sever or ongoing disease may need particular advice about typhoid fever and where the intended travel is to be Travelers to the Indian Subcontinent Medical personnel, foreign aid workers and military personnel assigned in developing countries. Outbreaks of typhoid fever are often explosive- sometimes involving large number of people. There are two main types of outbreak: Water-borne: in which the organisms from the sewage acts as a carrier and pollutes the drinking water, e.g. the outbreaks in Croydon in 1937 and in Zermatt in 1963. Food- borne: in which food becomes contaminated via polluted water or via the hands of the carriers. Typhoid Mary, possibly most famous carrier, worked as a cook in USA and caused number of outbreaks. Tinned food may also become contagious during canning- the large outbreak in Aberdeen in 1964 was due to a tin containing corned beef which had been cooled in water contaminated by sewage; bacteria entered the can through tiny holes in the metal casing. Shellfish often grow in estuaries, where the water may be contaminated by sewage: if it is eaten uncooked they may cause infection. Milk or cream products, contaminated through the handling of the carriers, have caused outbreaks of typhoid fever. Other food products like meat, dried and frozen foods, dried coconut have also been responsible for infection. Antibiotics are a type of medication effective in treating infections caused by bacteria based on signs and symptoms. Oral treatment with chloramphenicol, ampicillin, cotrimoxazole or ciprofloxacin is generally effective and should be maintained for 14 days to reduce the possibility. But resistive strains to above antibiotics have also been reported, particularly on Indian subcontinent (Lee Bishop, 2010). For chronic carriers, long term therapy with ampicillin or ciprofloxacin may be effective but, if not, cholecystectomy (removal of gall bladder) may be warranted. Chloramphenicol is a bacteriostatic antibiotic with wide spectrum of activity against gram-positive and gram negative cocci and bacillus. It binds to the 50S subunit of the ribosome and inhibits bacterial protein synthesis. Ampicillin is a broad spectrum semi-synthetic derivative of aminopenicillin that inhibits bacterial cell wall synthesis by binding to penicillin binding proteins and inhibiting peptidoglycan synthesis, a critical component of bacterial cell wall. Ciprofloxacin is a synthetic broad spectrum fluoroquinolone antibiotic which inhibits bacterial DNA gyrase, an enzyme essential for DNA replication. This agent is more active against Gram-negative bacteria than Gram-positive bacteria. It is very difficult to eradicate S.typhii from the gall bladder. Antibiotic treatment is effective in curing some carriers, but still to some extent the infection persists and they become long-term permanent carriers. Promising results have been given by ciprofloxacin. For the high risk groups, two effective typhoid vaccines: the oral live vaccine (Ty 21a) and the injectable Vi capsular polysaccharide vaccine is highly recommended. The live attenuated vaccine Ty 21a is a strain of S.typhi. It is indicated for those who travel to or living in areas where typhoid is an endemic and where the health care staff is at risk. It is administered in enteric-coated capsules orally in three doses on alternate days. Some mild adverse reactions may also persist like nausea, vomiting etc. This vaccine is quiet efficient but may be less durable. The other type of vaccine is a classic type killed vaccine which has now been replaced by other preparations but still it is being widely used. It contains heat killed phenol preserved suspension of S.typhi. It is injected and two doses need to be consumed 4-6 weeks apart and booster doses need to be taken every 3 years. In consuming this, some local and general reactions are common which vanishes after 36 hr from the onse t. In New Zealand, the injectable Vi Polysaccharide vaccine (Vi antigen) is recommended for all adult children over the age of 2 years travelling to areas where there is questionable sanitation. It is known that children under the age of 2 years may show a sub-optimal response to polysaccharide antigen vaccine. It gives approximately 70% protection against the disease. There are two products available in New Zealand and Australia: Typherix (GlaxoSmithKline) and Typhim Vi (MSD [NZ] Ltd). They are interchangeable. The infection prevention and control team plays a vital role in preventing cross infection and prevention of hospital acquired infection. In order to ensure that infection is not caused, the surveillance team should keep highest level of vigilance in which phenomenon like proper aseptic techniques, hand hygiene practice should be followed. Furthermore, following preventive measures should be followed: Wash and dry hands thoroughly after using the toilet or changing nappies. Hands should be washed for 20 seconds and dried for a further 20 seconds using a clean cloth or disposable towel. Soiled clothing and linen should be washed with hot soapy water separately from that of other family members. Items such as face cloths and towels should be kept for personal use. A person with Typhoid infection should avoid preparing food for others in the family until they are no longer infectious. In households where a person is recovering from typhoid, toilet seats, flush handles, wash basin taps and toilet door handles should be disinfected daily using a hypochlorite based solution. Ideally the solution should be in contact with the surface of the object for at least  ½ hour. Drink bottled, purified or carbonated water for drinking and cleaning teeth. Make sure that bought bottled water is appropriately sealed; regular water (sea level) should be brought to boiling point for one minute before it is safe to drink. Avoid ice in drinks and remember that refreshing ice blocks and flavored ices may be made with contaminated water. Foods should be thoroughly cooked and served piping hot. Be very wary of food sold by street vendors. Avoid raw seafood and shellfish; even though they may have been preserved with vinegar, lemon or lime juice. Choose raw vegetables and fruits that a person can peel himself. Avoid salads unless they have been made by own. Do not forget to wash hands with soap or hand cleaner first and not to eat the peelings. Antimicrobial resistance surveillance is also a significant activity which needs to be practiced. Moreover, as the economies of the developing countries grow the sanitary conditions of currently typhoid- endemic countries will improve. Due to that, number o f typhoid fever cases will lessen. However, in order to expedite the elimination of typhoid fever, Member States and WHO will strengthen their power for typhoid fever surveillance by improving laboratory-based surveillance. Intersectoral collaboration at both national and international levels will be essential if the disease needs to be controlled in endemic countries. In conclusion we have discussed in brief the organism- S.typhi, the laboratory diagnosis, its epidemiology, antibiotic treatment and finally the role of the infection control and prevention team in controlling the infection.

The Dominican Republic :: essays research papers

The Dominican Republic The Dominican Republic is located on the island of Hispanola located in the Caribbean Sea. It takes up about 2/3 of the island which it shares with Haiti. Dominican Republic's total area is 48,734 square kilometers. The Dominican Republic Jas a tropical maritime climate. The temperatures are moderated though by the ocean currents and year-round trade winds. The average temperature is around 720F and 800F, it hardly ever drops below 600F and it also hardly ever riser above 900F. It isn't uncommon though to get frost in the higher elevations. Dominican Republic's rainy season is between May and November rainfall is the heaviest in the north and east of the country. Although agriculture is the most important resource in the Dominican Republic it has many mineral resources. Some of these resources are nickel being the leading export as well as bauxite, gold, and rock salt. The population of the Dominican Republic is around 7.8 million. Close to 40% of that population is under the age of 16. More and more Dominicans are migrating to the cities for a better chance at life. This has greatly effected the rural population by shrinking it steadily. About half of the total population is located between Santiago de los Caballeros and San Pedro de Macoris. Another 1/3 of the population is located in the capitol city of Santo Domingo and between the cities of La Romana and San Cristobal. The annual growth rate is estimated to be at 1.71% for the next couple of years until the year 2000. Mulattos form the largest ethnic group in the Dominican Republic being roughly 73% of the population. The next largest group is 16% Caucasian and 11% Black. The life expectancy from birth is for males 65 years and for females 69 years. Out of 100,000 live births 61.4% of the babies die. The start religion for the Dominican Republic is Roman Catholicism. Over 90% of the population is Catholic. Free public education is offered through the high school level and attendance is mandatory through the 6th grade. A lot of the Dominicans don't finish school for various reasons. Although 3/4 of the residents start school only about 1/3 finish. Some of the urban families send their children to private schools called colegios. As for after high school there is universities and trade schools. The Dominican Republic currently has about 1 telephone per every 24 people in the country. There are roughly 16 million long distance calls and 5 million international calls made in the country every year. There is 11,400 Km of roads in the Dominican Republic and 49% of that amount of roads are paved.

The Effectiveness Of The Opening To Hamlet Essay example -- essays res

Hamlet is launched extremely well because there is no long drawn out introduction to the plot. The story begins almost immediately with a brief yet concise 5-scene Act entailing the state of affairs within the Court of Denmark. Each scene contributes to the overall exposition significantly and Act 1 effectively captures the interest of the audience, introduces the key characters, establishes the conflicts and creates and maintains the dominant atmosphere of the play. In Act 1 – Scene 1, the audience is instantly shocked into interest by the exchange of short, sharp speeches between the very nervous sentries of the castle. What follows is the audience’s discovery of the frequenting appearance of a Ghost and the sentries’ plans to have Horatio, a scholar, attempt to communicate with it. The setting for this scene is atop a castle, resting upon cliffs high above the ocean. It is midnight, creating a more sinister atmosphere, apt for following story and the medieval time period to which it is set. When the ghost finally appears to Horatio and the others, the audience discovers through their inferences that the ghost has a strong likeness to the late King Hamlet of Denmark. The conversation that follows gives the audience a brief understanding of the current situation in Denmark, involving the details of preparations for war and revelations of conflict with Fortinbras of Norway. Scene 1 therefore serves as part of a good exposition in that it: Captures the interest of the audience with the short stabs of nervous speech between the sentries, It introduces the characters of the Ghost, the sentries (Marcellus, Barnardo, Francesco) and Horatio, It establishes the situation with Fortinbras and the appearances of the mysterious Ghost as points of interest and future conflict, And it contributes through mood and setting to the dominant atmosphere of tragedy within the play. Scene 2 jumps to within the castle, where the court mourning for King Hamlet has seemingly just finished and the newly appointed King Claudius is apparently making his first address to his nobility. During this gallant speech, the audience becomes informed that Claudius has married Hamlet’s mother, Gertrude, rather hastily after King Hamlet’s death – attention is then drawn to Hamlet, still in deep mourning for his father. He drifts into a soliloquy where he contemplates the act of suicide rat... ...escribes how the murder was performed and implies a plan for revenge to Hamlet involving the feigning of insanity. This scene serves as part of a good exposition in that it deeply captures the attention of the audience with the stunning revelations of Claudius’ deceit and betrayal of his own blood. The conformation that the ghost is Hamlet’s father is what first grabs the audience’s attention. The exposà © that follows ensures their captivation within the plot. The scene establishes the impending conflict that will occur between Hamlet and Claudius later on in the play, due to the light that the ghost has just thrown upon Claudius’ integrity. The scene contributes to the dominant tragic atmosphere in that there is the realisation that seeing as Hamlet is now on a quest for revenge, there is only one way in which it can end – death, which is tragic in itself, but made out to be more so in the play. Act 1 effectively captures the interest of the audience, introduces the key characters, establishes the conflicts and creates and maintains the dominant atmosphere of the play. Each of the 5 scenes contribute significantly to the overall exposition which launches the play extremely well.

Indian Morphological Differences And Similarities Health And Social Care Essay

Background & A ; nonsubjective: Worldwide fluctuation in human growing and its familial and environmental factors have been described by many writers before. In this survey, an effort has been made to measure the morphological differences and similarities among 1-5 twelvemonth kids of rural countries of Uttar Pradesh State in India. The purpose of this survey was to find whether kids populating in diverse countries show their differences or similarities of organic structure size. Methods: For this intent, a transverse sectional territory nutrition profile survey conducted during 2002-03 was used. The information on 10,096 kids drawn from 1080 small towns in 54 territories is a portion of the territory degree Diet and Nutrition Assessment study, was considered. The average values for tallness and weight for 54 territories is taken as the input informations for subsequent analysis. The information was first normalized by agencies of Principal Component Analysis ( PCA ) and so K-means bunch was performed. Consequences: The PCA and bunch analysis yielded four distinguishable bunchs or forms in the kids anthropometric informations. These bunchs were ordered harmonizing to the mean organic structure size ( weight and tallness ) of kids. The average stature and organic structure weight of these kids in bunch I was 3.2 centimeter and 1.4 kilogram higher than those of bunch IV bespeaking clear difference between bunchs. Besides, the fluctuations between bunchs in their societal, demographic, wellness and nutrition parametric quantities were compared. Interpretation & A ; decision: The practical usage of PCA and bunch analysis and its virtues in analyzing the Uttar Pradesh pre-school kids growing fluctuations are discussed. These consequences will ease the decision maker to gestate and implement part specific action programmes for betterment in the nutritionary position of the community in general and pre-school kids, in peculiar. Cardinal words: anthropometric measurings, K-means Cluster Analysis, PCA, Nutrition, Socio-economic.IntroductionWorldwide fluctuations in human growing forms were described in the past by Tanner and Eveleth1,2. Growth and development of kids in a community are mostly influenced by the environment they live in, which include a host of factors related to socioeconomic, socio-cultural and agro climatic conditions. In this present paper, we tried to pull out the nutritionary forms of under five twelvemonth kids anthropometric informations collected at territory degree in the province of Uttar Pradesh in India. This survey was undertaken peculiarly in Uttar Pradesh because it is themost thickly settled province in India, holding about 170 million population3. Therefore, â€Å" geographic † clusterization of territories in big countries such as a State or part of a state based on nutritionary position of the kids may assist in placing assorted factors that have important influence o n the growing and development of the communities and to plan and implement appropriate region/state specific schemes for forestalling and control of undernutrition in the communities. The bunch analysis technique involves segregating a information set into different homogeneous groups based either on similarities or unsimilarities in the information. This technique is an easy replicable manner of building categorizations, which has attracted widespread popularity across diverse scientific disciplines4. Mahalanobis, Majumdar and Rao5 employed this method to do an anthropometric study of the united state manner back in 1949. Vasulu and Pal6 studied the relationship between anthropometric distinction and cultural diverseness in the Yanadi folk in different parts of India. This method has been successfully used on anthropometric measurings in China to sort growing profiles of children7 and in India to transport out societal selling schemes for control of Vitamin A deficiency8,9 every bit good as to place the forms in nutritionary informations of kids.Keri L. Monda and Barry M. Popkin10 used bunch analysis to make forms of overall activity and inaction in a diverse sam ple of Chinese young person and to measure their usage in foretelling fleshy position. Tucker KL11 demonstrated dietetic forms of different populations in US utilizing PCA-Cluster Analysis technique. For the intent of this survey, the informations collected during the District nutrition profile ( DNF ) study carried out in the State of Uttar Pradesh during the twelvemonth 2002-03 and reported during 2003-04 was utilised. The study included aggregation of informations on family socio economic, socio cultural and demographic specifics, nutritionary position of persons in footings of anthropometry and clinical scrutiny, mean nutrient and alimentary consumptions at the family degree and chest eating and kid raising patterns prevalent in the community. Following are the specific aims of the current survey: To organize geographical bunchs in the State of Uttar Pradesh, based on the anthropometric information of weight and tallness of preschool kids 2 ) To i Iiiiide dentify differences or similarities in the nutritionary position of kids populating in different bunchs. To analyze the family demographic, socioeconomic derived functions of the kids between the bunchs, in relation to the nutritionary position.Materials and MethodsSample DesignA cross sectional design was used for transporting out DNF study. In each territory, small town formed the Primary Sampling Unit ( PSU ) and the Household, the Secondary Sampling Unit ( SSU ) . Therefore, a sum of 400 HHs were covered from 20 small towns by covering 20 indiscriminately selected families from each small town. Sing the big fluctuation in the territory, due representation was given to all the blocks in the territory while choosing the small towns, by following graded random trying process coupled with chance proportion to size ( PPS ) .SubjectsThe anthropometric informations, viz. highs and weights available on 10,096 preschool kids ( 1 to 5 old ages of age ) from a sum of 87,491 persons of different ages of both the sexes from 54 territories of Uttar Pradesh was considered for analysis. The geograp hic distribution of the territories is shown in Fig. 1. The average values for tallness and weight for 54 territories is taken as the input informations for subsequent analysis.VariablesTwo anthropometric measurings viz. highs and weights were collected by research workers by utilizing standard equipment and processs. The research workers were trained and standardized in the study methodological analysiss by the Scientists of National Institute of Nutrition ( NIN ) , before originating existent informations aggregation in the field.Statistical methodThe information was first normalized by agencies of Principal Component Analysis ( PCA ) and so bunch was performed utilizing SPSS 15.0 statistical software12, utilizing the undermentioned process: The agencies of each variable for 54 territories were computed. An inter-variable correlativity coefficient matrix was derived. The PCA was extracted by following the undermentioned standards. The standard for truth of choosing principle constituent was 0.005. The minimal discrepancy for pull outing each constituent was 0.5. The value of all steps was transformed into principle-component tonss. The instances were clustered by k-means bunch method utilizing Euclidian distance which was calculated by the expression given below. Wherein dij is the distance between any two instances ( I and J ) in a group, Xik and Xjk are the chief constituent tonss of the kth chief constituent ( k=1,2,3aˆÂ ¦m ; here m=1 ) . The process for bunch was done by MacQueen method13 as follows: Step1: Partition the points into thousand initial bunchs Steo2: Proceed through the list of points, delegating point to the bunch whose centroid ( average ) is close. Recalculate the centroid for the bunch having the new point and the one which the point is removed Step3: Repeat the Step 2 until no reassignments take topographic point.ConsequencesThe average highs and weights by territory are listed in Table I. The Principle constituents extracted from the correlativity matrices are listed in Table II. Merely one rule constituent could be extracted from the information. The ‘EIGEN ‘ value ensuing from this constituent was 1.4 and could explicate 70 % of the fluctuation. The information was foremost transformed into Personal computer mark for the 54 territories which formed the input for executing bunch analysis utilizing K-means bunch analysis method. Four different bunchs or forms were observed in the information. A ocular representation bunch analysis represented as dendogram ( Fig.2 ) shows the bunchs being combined and the values of the distance coefficients at each measure. Looking at the dendogram, it appears that the four bunch method described may be appropriate, since the bunchs are easy explainable and occurs before the distance at which bunch go excessively big. The dendrogram rescales the existent distances to Numberss between 0 and 25, continuing the ratio of the distances between stairss. These bunchs were ordered harmonizing to the mean organic structure size ( weight and tallness ) of kids. The organic structure sizes which formed into different little bunchs are listed in table III. The average stature and organic structure weight of these kids in bunch I was 3.2 centimeter and 1.4 kilogram higher than those of bunch IV bespeaking clear difference between bunchs.Geographic factors:The bunch analysis which resulted in the formation of four distinguishable bunchs is presented in the map ( Fig. 3 ) . The map clearly showed the geographic unsimilarities in the organic structure size of kids. Many of the territories for whom the information was clustered were geographically next. It was observed that in most of the territories from Cluster I came from the western portion of the province, such as Ghaziabad, Farrukhabad, Etawah, which is comparatively comfortable part of the State. The bulk territories viz. Bijnor, Saharanpur, Meerut, Aligarh, Mathura, Maharajgunj etc. wh ich are grouped into Cluster II ranked as 2nd best segregation, are from Western and Eastern parts of the State considered to be developed parts. In contrast, in the Cluster IV which is considered to be holding lowest organic structure size of kids, most of the territories viz. Sitapur, Rae bareli, Jalaun, Lalitpur, Hamirpur belonged to Central and Budelkhand parts which are considered to be under-developed part. The above segregation of territories are in conformance with the informations of NFHS-II survey14,15 wherein the territories in the State were categorized into backward and non-backward territories.Socio-Economic Factors:The bunchs so formed were compared in relation to their socio-economic parametric quantities such as extent of land retentions, type of house, community, per-capita monthly income, denseness of population to see whether it was an artefact or if any relationships could be established. It was found that the territories in bunch I were comparatively more devel oped than in the other bunchs ( table IV ) . The differences observed between bunchs were both in footings of ‘population denseness ‘ and per capita income. It was besides observed that the proportion of under-privileged communities such as Schedule Caste and Schedule Tribe population was much lower in the I & A ; II bunchs, compared to bunchs III and IV.Demographic factors:Demographic factors like sex ratio of population, birth order, kids covered for nutrition appraisal, literacy position, per centum married below 18 old ages of age were compared among the bunchs. It was observed that the territories in bunch I were better off when compared to constellate II, III and IV, with regard to all the above variables ( Table V ) . The sex ratio ( females for 1000 males ) , a good index of demographic alteration was 921 in bunch I, as against 882 in bunch IV. Similarly, the literacy position was 64 % in bunch I, compared to 52 % in bunch IV.Nutrition and Health factors:The exte nt of undernutrition among pre-school kids was assessed by Standard Deviation ( SD ) categorization by utilizing World Health Organisation ( WHO ) growing standards16, in footings of acrobatics ( tallness for age, & lt ; Median – 2SD ) reflecting long continuance undernutrition, blowing ( weight for tallness, & lt ; Median -2SD ) bespeaking current undernutrition and scraggy ( weight for age & lt ; Median -2SD ) bespeaking overall undernutrition. The proportion of kids with scraggy, stunting and blowing utilizing the above three standards were least in the territories of bunch I, as compared to constellate IV. The extent of underweight was 33 % incluster I, 45 % in bunch II, 52 % in bunch III and 58 % in bunch IV, bespeaking the extent of under nutrition is higher in bunchs II, III and IV when compared with Cluster I, though the differences were besides higher between bunch II and Cluster IV. Similar form was observed for stunting and blowing ( Table VI ) . The wellness parametric quantities like per centum adult females undergoing prenatal medical examinations in different clustered territories ranged from a high ( 50 % ) in bunch I to 47 % in Cluster IV. The institutional bringings were comparatively more in bunch I ( 20 % ) , compared to constellate IV ( 14 % ) , bespeaking better wellness attention use in bunch I territories ( Table VI ) .DiscussionThere are figure of methods available for clustering13, but the methods of PCA and bunch analysis was selected for this survey for the undermentioned grounds, viz. , ( I ) By utilizing the Principal Component Analysis method, the values of a nthropometric variables in each instance is transformed into chief constituent tonss, which reflects kids ‘s organic structure size more comprehensively than any individual variable, and ( two ) the bunch analysis was performed in this method, by ciphering the distances every bit good as sing the magnitude of difference between variables, therefore avoiding the drawbacks of other methods which use correlativity coefficients as the similarity step and be given to be sensitive to determine at the disbursal of magnitude6. The topics included in the present analysis were preschool kids, whose well being is considered as a placeholder to nutritionary position for the full community. The consequences of the present survey show that the difference in kids ‘s organic structure size are really different between different bunchs, i.e. between developed and under developed countries. All these factors exert the fact that there are important differences in organic structure size of kids in different bunchs ( countries ) . For illustration, most of the territories in Cluster I and Cluster II, which are considered as good bunchs in footings of their better nutritionary, wellness, societal and demographic indexs, are located in the western and eastern portion of the Uttar Pradesh State, which are considered to be comfortable parts. Restriction in this survey is that, other factors, such as the ecological conditions, life manner, which might act upon the nutritionary position of the preschool kids, are non considered. However, the present survey has identified possible countries of intercession for betterment in the nutritionary position of kids. The consequences of bunch analysis, are non merely of involvement, in footings of geographical, biological, ecological and anthropometric similarities but besides facilitate the decision maker to gestate and implement appropriate action programmes for betterment in the nutritionary position of the community in general and pre school kids, in peculiar.

A comparison of Robert Frost’s life and his writings

Literary plant feeling sentence are considered in subprogram as a theoriseion of the bread and butter or split of the life of an originator. Indeed, literary writers expose a part of them with the words that they pen and destiny with the world.The poet and his/her workings stand side by side as individual entities that some(prenominal) share standardisedities, or even differences, with from each one other, and yet the poem is non the creator, and the author is not the poem they are let on from each other, the one a part and product of the other but two entirely separate from each other.Because of this, it is arouse to investigate the presence of certain parallelisms, or certain opposites or contradictions, amongst the author and his life compared to the ethos of the literary kit and boodle that a certain author has produced collectively, during his or her life prison term.One of the epochal personalities in the long list of American poets and literary writers is Robert Lee hoar, or only when Robert freezing. Frost, a four-time recipient of the Pulitzer Prize, has contributed immensely to the ingathering of American poetry and literary writing, resulting to his earning the height that makes Frost an ideal target for the compend that this write up wishes to pursue.Investigating how professional literary critiques, analysts as well as other mickle who referenced Robert Frost or his works via the review reliable and credible literary works leads to the idea that Frosts works and what it stands for, what it means, and how it affects the audience are closely similar and related to Frost and how he lived his life, and it is in the sake of shewing this point is the endeavor to which this paper is dedicated to.The authoritative and folksy lifeFrost was born in San Francisco, atomic number 20 on March 26, 1874, passing off 88 years later on January 29, 1963 in Boston, Massachusetts. He left easy American literature which he highly inf luenced and altered by adding his own works and his own writing style in the annals of American literary writing.In the pursuit of finding points of comparison that can establish common or contrasting points between the life of Frost and his writings, a casual investigation of Frosts life and his writings would reveal that commonality in particular is not very tricky to establish.Most of Frosts writings was approximately the present time (at the time he was writing a particular piece), adding to the overall style of Frost which is generally living in nature. Frost wrote literary materials that hypothecate the life during his time, and in a way, the false works of Frost his characters, his society or community all reflects or imitates at least a part of Frosts real life and aspects of his personality. This is a very important aspect of resemblance comparison which this paper points firstly in this paper.Frosts usual reference to hobnailed life or the portrayal of rural life in his many variant literary works was a reflectivity of Frosts leanings towards the rural life, which was not very easy for Frost to tout ensemble attain since Frost, during his lifetime, spent much time in the city.Because of his penchant for the rural life, Frosts depiction and tales of rural life in his many works reflect the similarities that Frost experienced in real life, especially about Frosts rural life in two his young and mature years. In the earlyish years of his marriage with Elinor Miriam White, Frost worked as a advanceer, tending to the Derry, New Hampshire farm that his father bought for them to use to get started on their married life.

Australian Cultural Identity

The Australian poet Bruce Dawe was mavin of the root Australian poets to cognize the average Australian as one who neither lives in the country or in the centre of a metropolis scarce in the warmness cryst wholeize suburbs that expand outward from the cities. He writes for the enormous eye mass of Australian commonwealth about matters of loving, political and heathenish interests. though Dawe is comfortably aw ar of the sense of the juiceless in city and suburban bearing in Australia that not whole is tumesce in the average Australians brio in suburban area.Bruce Dawe poems often associates the average Australian sight in the suburbs con apparent movementing their nonchalant problems, he observes and records the wo and hardships of average concourse struggling to survive. Our heathen individualism element as yet a conventional view of Australians is that were sententious, anti authority and we live in egalitarian baseball club. Bruce Dawes views on Aus tralian cultural indistinguishability are equal in keep rhythm Up The Wall and Homo Suburbiensis. Life roll represents the proud and demon-ridden personality of Australian people especially at brag events.Life Cycle is obviously about Australian Rules Football and football game teams supporters from when they are offspring to when they are old. Their faint-hearted irritation for their club when they are young Carn, Carn they Cry feebly at first to when they are old and proud and passionate supporters. They are brought up from the beginning with football in their blood, when they play football and r for each one they are praised and showered with glory but when they desex down they are shunned by proud parents.Dawe is well in tenored of the excesses, the lunacies of the Australian Rules supporter but the poem is not attacking what tycoon appear to be an Australian social evil. Dawe borrows galore(postnominal) liturgical statements to emphasise the passion of Austr alian Rules pursual. They will not set out old as those from more(prenominal) Federal States grow old borrowed from Binyons To the move link in with the patriotic Anzacs who fought against the betting odds with pride and dignity. The football followers are patriotic about their team and the truthful followers support their team with thick and thin.On the football field locomote and ethnicity mean nothing it is forgotten, physical intrepidity and family of the player dictate peoples views on the player. You would love him or hate him depending on which team you followed. A strong image of an Australian society that is proud and passionate is represented in Life Cycle but several(prenominal)times this pride and passion is taken to disadvantageously and it can ruin the shimmer and diverge it into something of a social evil. Bruce Dawe in Life Cycle represents the football as a culture, a morality, away(p) of purport for gentlemany Australian people.Sport in Australia is significantly more popular then in around places in the universe of discourse as Bruce Dawe verbalize when he commented on Life Cycle I think all Australians pose something of a predisposition to treat sport as universe besides a bit more religious than in other places. Just numerateing at the newspapers and its obvious that football dominates the sport section it is Australias national game an icon that moreover Australians know. Bruce Dawe recognises how significant sport in situation Australian Rules is to the average Australian it is away of emotional statespan a culture.Chicken Smallhorn a actor Fitzroy wingman that gained god like status among the Fitzroy followers for his exploits on the football field, Chicken Smallhorn go on like maize-god in a railway yard shapes, the dancers changing Like race and ethnicity religion is forgotten on the football field, all players and supporters draw one religion or aim rather to win the specious Final and place their h ands on the premiership trophy, the holy grail of football. Like a religion the supporters hope for salvation, whenever their team is losing and having a terrible flavor they hope their clubs season will change they delay optimistic.Having seen the six-foot encipher from Eaglehawk their hope for salvation The true supporters remain through the slumps of their club they believe in their club it is their religion. The poem Homo Suburbiensis represents a classical suburban household set on a quarter-acre block with a flower garden and lawn in front and a vegetable garden with lawn at the back. Dawes view of Australian cultural identity is that where people live in the nondescript Australian suburbs where it is an egalitarian society which is laidback and concise.The tomography suggests that Dawe is both celebrating suburbia, fleck in some ways puts down the suburban homeowners dreams The inscrutable smell of compost and rubbish. The distance taken vastly by overcrowds juicel ess land with drying plants represent the overcrowding of suburbia. His thoughts are disordered escaping the pressures that comes with life. The traffic unescapable to his mind. Dawe shows a sympathetic look towards this person lost in a green confusion, as even in the retreat of his backyard he ease cannot escape the modus vivendi of suburbs.Though in comparability to a womans life in the suburbs it is significantly better. The peace, beauty of nature and freedom he encounters in is backyard allows him to slack off in his mall class life. To be intermediate in Australia, whether in the suburbs or in the city, is the norm for men to hide their cin one caserns and troubles. The image of green beauty, fertile and fecard backyard and the man admiring his backyard in marrow class suburbia represents the laconic laidback attitude and the peace he encounters in his backyard.This is a good shell of an ordinary life, as this particular person needs to escape the pressures, which hig hlight TIME, PAIN, LOVE, HATE, AGE, EMOTION, and joke. All which are present and Dawe makes that aware of an ordinary Australian life. Being achieved in his back yard. Representative of a small(a) life but a life lived fully in suburbia. A scant(p) image in Homo Suburbiensis is of your ordinary Australian pesterer, who comes home subsequently clip and relaxes in his backyard as the sunsets. This is part of the Australian dream to come home after work do a slender family and relax in the outdoors in a peaceful backyard in suburbia.Bruce Dawe himself was once portrayed as an ordinary bloke with a difference, an Australian Ocker who believes in the uncomplicated things in life. Dawe maintains that there is one unbroken value in an unstable world where politics play a major role. The man is a suburban householder with an ordinary Australian life stand up alone in his backyard on a quiet evening among his vegetables. Dawe understand the ordinary life of a man as when he was y ounger he didnt hold a regular parentage and knocked around giving him a thick experience of the occupations of an ordinary man.He as well as understands the verbiage of the common man and writes in bare(a) everyday language. The laconic wit of the ordinary working-man, backyard speech patterns combined with Dawes own flare for word play allowed him to create the everyday common Australian in such poems as Homo Suburbiensis. The typical young-begetting(prenominal) in suburbia is that of a middle class white Anglo-Saxon with unretentive religious believes but most in all probability Christian backgrounds. Though this means dwarfish in suburbia where everyone is even in their backyard admiring the beauty and peace of Australia.While life is preponderantly easy and peaceful for the male life can be significantly harder for women in suburbia. In Up the Wall the middle class woman of the house life is illustrated as hard irritating work. Her isolation is punctuate in the sec ond stanza with the repetition of she says this represents the nullity in which her speech occurs. Her husband resembling to the male in Homo Suburbiensis is at work all day carcass in his masculine world at home inside the suburbs offers forgetful serve up and pays unretentive attention to his wife. There is little sense of community and support within the Australian suburbs.The male voice only appears in the concluding couplet where the last(a) functionful appraisal is made of the poems content. The domestic help life of the housewife after he has spoken the matter ends. This structure replicates the power of the masculine head of the household all be it in the 160s but we still live in a patriarchal society. It also reveals the disconnectedness between the masculine and feminine worlds and how little he appreciates what his wife goes through each day. The presence of his fraud contrasts heavily with her aloneness.The cultural identity for women and men varies men are l aidback laconic ockers while women are middle class housewives without a job. The structure and form of Up the Wall allows us to empathize with the housewifes life in the suburbs. Dawe uses the Shakespearean sonnet form ironically the readers expectations of the form as a line drawing of love are dismantled just as the readers premiss about marriage are overturned. The iambic pentameter is used to represent the restriction sameness and tension of a suburban housewife live in the 160s.It also challenges the readers expectations as we infer with her as she struggles through everyday while her animosity and tension rises. Other poetical techniques such as caesura and enjambment are used also to represent the continuous interruption to her day and the rising anger and tension she feels in her repetitious life in suburbia. She has little cultural identity just one of a middle class suburban housewife in 160s Australia. The average Australian living in the middle class suburbs tha t expands outward from the cities has a strong cultural identity.Dawe represent Australia as a suburban based country with strong links to sport while being laconic and laidback. Men enjoy a laconic lifestyle enjoying sport while women have a less enjoyable lifestyle suffering from the stress and tension of being a middle class housewife in suburbia. Bruce Dawe writes poems for these ordinary Australians about matters that interest them such as political, social and cultural concerns. Dawe celebrates aspects of urban and suburban life while also satirically criticising suburbia, where Dawe believes the heart of Australian cultural identity can be found, suburbia.